Feb 2002
Brad Rukstales, our founder, leases a single office, buys a refurbished laptop, and launches Customer Asset Consulting Group, Inc. in Palatine, IL. Lands first client four weeks later.

Oct 2002
CAC Group lands a large automotive client and brings in an individual partner.

CAC Group builds a large agency partnership, and adds technology leadership to build the company's first enterprise-level integrated marketing database.

This four person company enjoys beer on Fridays, and the first Friday of the NCAA tournament declared a company holiday.

List services are added to offer statistically modeled lists from in-house database of 100m+ households.

CAC Group continues to expand and moves to new office space in Schaumburg, IL.

CAC Group hosts and sponsors Direct Marketing Association's first analytic challenge, an event we would continue to host for five consecutive years. In addition, CAC Group launches Segmentology® segmentation method product.

In this rough and tumble economic environment, CAC Group's strong relationships and great results bring growth!

After years of custom segmentation, CAC Group launches Silhouettes3D™, the first "Marketer-Driven" household level syndicated segmentation platform.

Moving beyond the US, CAC Group grows internationally and lands first international client.

Strategic hiring in the executive ranks leads to solid product and client growth.

Launch of loyalty division, Truth In Loyalty.

CAC Group becomes a parent company, and Cogensia is born. Outgrowing space, a new office building is purchased.

Move to new space prompts significant growth through new client engagements. Company expands to over 30 employees by the end of the year, and welcomes a dedicated product management team.

Expanded sales and marketing team, and welcomed new clients!

Launched cloud-based Customer Management Platform to drive personalized customer experiences for our clients to amazing success!


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