Joel has spent his career at the forefront of data-driven marketing, predicting and affecting customer behavior long before big-data and data sciences were en vogue. Joel has a unique ability to synthesize information and devise creative solutions to complex challenges. His mixture of strategic, analytic, and technical skills, along with his breadth of experience across countless verticals, allows him to navigate through functional silos and elevate the conversation and ultimately the solution.
Joel started his career as a researcher at Stax, Inc, where he first gained exposure to strategic consulting and the power of data. He exercised these skills as a statistical consultant within RAPP, transforming brands such as Office Max and JCPenney with applied segmentation and strategic CRM programs. Joel has been critical to the growth and development of CAC Group (now Cogensia), expanding the organization’s capabilities and solution set and delivering data driven marketing results to organizations such as Applebee’s, Ford Motor Company, Morton’s The Steakhouse, and True Value. Joel has overseen the development and expansion of the staff from three analytics professionals to a team of thirty-plus data scientists, marketing and loyalty experts, and statisticians.
Joel is an active member of numerous charitable groups and boards, including CAC Group, Cogensia’s parent company. He continues to expand his skills and breadth of knowledge by learning from others and actively applying these valuable business and life lessons. Joel seeks to provide the same counsel and mentoring to others, as well as find valuable ways to apply his experience through partnerships and charitable work.
Senior Vice President, Loyalty & 1:1 Solutions
Barb is a seasoned marketing executive and loyalty marketing leader with over 20 years of experience driving marketing initiatives that increased company sales
Vice President, Client Solutions
Craig has spent 15+ years in the industry using data analytics to design data-driven solutions, solve marketing challenges and help clients make better decisions
Senior Director, Operations
Carolina brings a wealth of experience in the accounting/finance field, and is responsible to ensure for safeguarding & maintenance of the accounting and finance
Ian brings 10 years of experience developing and executing analytic solutions across the entire range of Cogensia client portfolio