The foundation of marketing strategy and execution

Silhouettes3D is derived from multiple research and analytical sources, including US Census, Consumer IntelliBase™ (our 120mm+ household level database), self-reported information, and syndicated data sources with media and consumer expenditure data.  Robust modeling, clustering, and segmentation methods have defined today’s American consumer into 58 segments in ways that are important to marketers.

With Silhouettes3D, marketers can now efficiently manage marketing communications and allocate marketing resources more effectively to:

  • Develop market segments
  • Target segments with the highest sales potential
  • Build a channel strategy to reach target markets
  • Version offers based on the consumer purchasing mindset
  • Execute in integrated online and offline environments seamlessly

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