Strategy & Analytics  Strategy

Delivering data-driven insights about your marketing programs and customers with:
  • Leading-edge decision sciences
  • Predictive modeling
  • Machine learning
  • Custom segmentation
  • Big data analytics
  • Omni-channel attribution and customer experience mapping

Segmentology

Optimize your marketing performance through strategy, customer experience design, and personalization.

Predictive Modeling

Anticipate and optimize communications and targeting.

Campaign Measurement

Insight-driven multi-channel campaign and customer analysis.

How do you maximize your marketing results?

Data Analysis, Predictive Sciences & Segmentation

With over 20 advanced-degreed data scientists in-house and more than 20 years of marketing experience, our strategic and analytic capabilities are at the core of all we do. Our customer data analysis, predictive modeling and custom segmentation expertise drive personalization and optimization of marketing spend.

Leverage your big data to:

  • Understand customer relationships
  • Optimize channel spend
  • Personalize communication strategy
  • Synchronize across the customer lifecycle
  • Enable real-time decisioning for digital channel optimization

You can’t improve what you can’t measure

Successful strategy requires continuous measurement and refinement through closed-loop marketing processes. Every marketing action must be measured, analyzed and refined to maximize your long term customer-based cash flows. Analytics drive the insights to optimize investments.

Maximize the Customer Relationship

Our Strategy and Analytics team provides maximum value across the entire customer lifecycle, ensuring that you are profitably meeting the needs of your customers and prospects.  This includes personalization and increased customer experience relevance based on behaviors, customer journey, demographics, and likely intent..

Recent Works

Our Clients

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