Marketers are always looking to improve the efficiency of their marketing campaigns. What list, what offer, what creative piece will drive the highest response and attract the right customer? Cogensia’s List & Data Services is the answer.
New Movers are 4-8x’s more likely to respond to direct mail offers than established residents; freshness is critical! Cogensia helps identify, segment, and target consumers mostly likely to respond to an offer.
Consumers may be loyal to brands for any number of reasons: quality of products and/or services, recognition, convenience, or values. Brand Loyalists define loyalty as “favored brand” status. Brands who can reach them will have long-term customer relationships.
Online commerce, reviews, price comparisons – these factors matter a great deal to consumers who engage with brands online. However, this is not everyone. Cogensia has identified four levels of ecommerce engagement to allow for versioning, channel management, and online targeting.
This social networker is continuously discovering, purchasing, and engaging online. They are advocates for their favorite brands, and often tweet about and review products and services with friends and peers in their online community.
Social influencers are early adopters of new technology and participate in various online conversations. They often share recommendations with friends, family, and online. Because of their influence, this is a key segment for marketers.
Silhouettes3D™ is the foundation of marketing strategy and execution. Robust modeling, clustering, and segmentation methods have been used to define today’s American consumer into 58 marketable segments.