I-Connect™ provides real-time verification, scoring, segmentation, and insight to help marketers stay on top of shifting customer preferences, and confirm the linkage between a consumer’s key attributes and predicted behaviors to drive marketing effectiveness.
Just in Time Marketing enables 1:1 marketing solutions in real-time. Make your email marketing smarter with the ability to communicate specialized offers to customers and prospects in real-time by segment, Geo-location, or preferred store.
New Movers are 4-8x’s more likely to respond to direct mail offers than established residents; freshness is critical! Cogensia helps identify, segment, and target consumers mostly likely to respond to an offer.
Consumers may be loyal to brands for any number of reasons: quality of products and/or services, recognition, convenience, or values. Brand Loyalists define loyalty as “favored brand” status. Brands who can reach them will have long-term customer relationships.
Online commerce, reviews, price comparisons – these factors matter a great deal to consumers who engage with brands online. However, this is not everyone. Cogensia has identified four levels of ecommerce engagement to allow for versioning, channel management, and online targeting.
This social networker is continuously discovering, purchasing, and engaging online. They are advocates for their favorite brands, and often tweet about and review products and services with friends and peers in their online community.
Social influencers are early adopters of new technology and participate in various online conversations. They often share recommendations with friends, family, and online. Because of their influence, this is a key segment for marketers.
Segmentology® prioritizes your customers and the marketplace for optimal marketing investment strategies. With Segmentology, versioning and relationship marketing programs are customized based on your customers’ behaviors, lifestages, and lifestyles.
Silhouettes3D™ is the foundation of marketing strategy and execution. Robust modeling, clustering, and segmentation methods have been used to define today’s American consumer into 58 marketable segments.