Segmentology® is our approach to driving multi-channel customer insights – behaviors, attitudes, needs, and habits – in a way that is addressable to your customers and prospects, at an individual level. Many companies struggle with actioning segmentation, because either the findings aren’t deep enough to prompt clear action for each segment, or the segments are based completely on primary research, and therefore cannot be applied to a customer or prospect database for use in marketing.
With Segmentology, relationship marketing programs, acquisition strategies, and product planning are customized based on your customers’ behaviors, lifestyles, and attitudes. In 30 days, Segmentology provides marketers with the foundation for segment based marketing.
Segmentology® Delivers Valuable Information About Your Market: