Assessment

Drive Better Results! Assess your Customer Base & Marketing Programs

Start assessing your current customers and loyalty marketing initiatives today.
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Enterprise-wide Approach to Customer Loyalty

A nationwide specialty retailer was seeking to implement organization-wide data aggregation to better understand customers.
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How to Use Data Analytics to Move Customer Loyalty

Cogensia took a combined approach of both store and customer segmentation, which led to an overall increase in store relevance and resulted in greater loyalty.
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How will your data environment change in 2015

A look back at big data in 2014, and 3 tips on what your strategic plan should focus on in 2015.
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Loyalty & Guest Satisfaction

A dining chain built a Knowledge Engine to measure and monitor guest satisfaction.
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Transponder Conversion Strategies

A tolling authority identified and converted cash customers to transponder users to increase net revenue.
Segmentation

Understanding Customer Segmentation

This white paper will look at some of the key methods of segmentation and how they can best be applied to the real-world issues marketers face.

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