Successful programs are driven by increasing engagement, relevance, measurement, and communication.
Data integration, analysis, testing, and versioning are key to increasing results.
If not, your program may need to be evaluated and redesigned for maximum value.
Many e-clubs over-contact customers, yet miss opportunities to engage in relevant communications.
We bring a solid and experienced foundation of consumer insight and research methodologies, data analysis and modeling into our loyalty planning process. We utilize the insights we gather, our loyalty expertise and one to one marketing experience to improve current programs or design new pilot marketing initiatives.
Loyalty is not a program or platform.
Loyalty is about providing customers with compelling reasons to choose and stay with your brand.
Knowing, recognizing, and engaging customers with compelling value propositions to deliver greater personalization, and motivating a more emotional connection with your brand.
Doing this in an economically sound manner that delivers measurable business results.
We skillfully combine the science of data analytics with the art of designing a compelling customer marketing program.
Our approach and value proposition is unique in the market as we combine best-in-class analytical and data enhancement services with loyalty marketing expertise to provide a fact based, unbiased evaluation and a solution aimed at driving the profitability of your customers. So what makes us different?
We don’t sell programs or platforms. We are experts in data analytics and loyalty marketing and will tell you the truth we find in assessing your customer relationships, marketing solutions and stated needs. We are big enough to have top industry talent yet small enough to be personal, flexible and nimble to meet your needs.
We combine your customer data sources with our robust internal Consumer IntelliBase™ data and customer segmentation capability to understand your customers and business drivers. We have a staff of industry-leading data miners, programmers, statisticians, and data sciences experts who work together to turn large quantities of customer data into insightful customer segmentation, detailed historical behavioral analysis, and simulated behavior models.
Using the data insights, we design marketing solutions that meet or exceed your objectives and ROI requirements. We know that changing customer behavior is difficult, but at its heart requires a simple and yet powerful consumer value proposition at the core of the program. Understanding how consumers filter and make decisions is what our experience, data assets and analytical skills deliver. While finding a solution that works for customers, we also develop solutions with an understanding of your organizational capabilities and capacity for change. We design solutions that are executable and drive business results.