Cogensia provides best in class data integration technology through its Customer Management Platform’s Data Touch module. 

Data Touch is our onboarding tool that configures your internal data to the needs of Customer Management.  This includes building unique / custom identifiers, converting transactional data into a useable data layer for analysis and applications, and importing into the CMP.

Data sources used for integration:

  • POS systems
  • Finance and accounting
  • Ecommerce
  • Web log files
  • Email
  • Social
  • CRM systems
  • Mobile App engagement
  • Loyalty programs
  • ConsumerIntellibase™ demographics
  • Data Lakes / Hadoop
  • Data warehouses
  • Reservation systems

Of course, we custom-configure for your unique data during the Data Touch module configuration, which accommodates other data sources as well.

Data Touch identifies the source data, integrates, schedules update cycles (real time, scheduled API, Daily/Weekly/Monthly FTP), and manages all manipulations and integrations seamlessly.

The result is a complete profile of ALL interactions, history, and demographics for all customers, and channel engagement, so that the best marketing actions can be determined for each customer profile.  The CMP integrates with your existing channel partners (email, mobile, social) to make those channels work together and provide an integrated customer experience.

Cogensia’s data cleansing and appending tools are added to Data Touch to manage more sophisticated identification, such as fuzzy mapping, reverse IP and Email append, as well as B2B and B2C mapping (we call it B2P).

 The net impact is the best, most timely data to use for engaging customers for increased revenue and maximizing customer relationships.

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