On May 15, Cogensia launched IntelliList Audience Selector – the marketer’s new, go-to solution for selecting the best targeted direct mail and email marketing lists. Loaded with key information to target and acquire new customers, IntelliList’s database contains more than 100 million households.

Restaurant Profiles define U.S. households based on category spend across eight major categories. Powered by Audience IntelliList, a 113mm household database, every consumer is placed into different profiles based on hundreds of demographic, lifestyle and interest data elements. Because a household’s dining pattern fits their diverse lifestyle, restaurant segments assign an affinity for every dining category.

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