SCHAUMBURG, Ill., Sept. 22, 2015 (SEND2PRESS NEWSWIRE) -- Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution - Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements. The segments are applied to all 120 million households in Cogensia's Consumer IntelliBase™ and are available for email and direct mail targeting. Press read more to read the full press release.
Cogensia will be exhibiting at booth 23 at the IBTTA Summit on All-Electronic Tolling, Managed Lanes & Interoperability from July 12-14 at the InterContinental Miami.
Read our latest article in Loyalty Management magazine by our Senior Vice President, Loyalty & 1:1 Solutions, Barb Olson, to learn why you may want to reconsider rewarding your best customers.
On May 15, Cogensia launched IntelliList Audience Selector – the marketer’s new, go-to solution for selecting the best targeted direct mail and email marketing lists. Loaded with key information to target and acquire new customers, IntelliList’s database contains more than 100 million households.