Marketing attribution is critical, and when done correctly, yields amazing insight that changes the marketing mix. This goes way beyond pure “digital” attribution. For example, is the digital channel getting credit for all web sales? What about the role of a direct mail piece or email? Or door to door?
Customized marketing attribution can uncover the best optimization of millions of dollars of campaign spending, and show a significant ROI from channel shifts. Our Customer Management Platform includes a full suite of reports to ensure you know what your campaigns are doing, in near-real time.
Optimize your campaigns through attribution, test designs, and reporting solutions!