ARE YOU INTELLIGENTLY
INTEGRATING YOUR CUSTOMER
COMMUNICATIONS CHANNELS?

Our customizable Knowledge Engine ensures that your message gets to the right customer, on the right device, at the right time.

WHO ARE YOUR BEST CUSTOMERS
AND HOW DO YOU FIND MORE
LIKE THEM?

Our leading edge Silhouettes3D™ profiles and advanced modeling ensure insight and targeting success.

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WHAT SHOULD YOU LOOK FOR
IN A DATA ANALYTICS PARTNER?

Measureable results that add customers, reduce costs, and drive revenue.

HOW EFFECTIVE IS YOUR LOYALTY
PROGRAM IN ATTRACTING
& ENGAGING CUSTOMERS?

Successful programs are driven by increasing engagement, relevance, measurement, and communication.

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Cogensia is the premier provider of breakthrough
data-driven marketing strategies and solutions

Welcome To Cogensia

Data-driven. Breakthrough Results. Inspiring Communications. We get it. There’s a lot of pressure to deliver a customer experience that is integrated, multi-channel, and relevant, all while bringing bottom-line growth.

Our capabilities deliver on the promise of data-driven marketing, borne out of the combination of tried-and-true data mining and analytics, technology that supports integrated digital channels, our proprietary third-party data that brings context, and our loyalty 1:1 planning and execution machine.

Our executive team has an average of 20 years of loyalty, CRM, 1:1, analytics, and/or technology experience across leading brands such as Best Buy, GE Capital, JC Penney, Sears Holdings, and many others.

You see, we have a driving passion for our work. Sometimes we are an analytic partner. For other clients, we provide full-service eClub management. For another client, we may drive all of their prospecting, or redesign and manage their loyalty program. With our capabilities and experience, we manage a wide range of complex marketing issues. All with the same point of view – your customers.

Our client retention is outstanding, and our work is second to none. 

Brad Rukstales, President and CEO

Latest Pictures

Our Practices

Our data-driven marketing solutions are powered through the combination of big data integration technologies,

external consumer data, advanced statistical analytics, and smart, experienced marketing.

Strategy & Analytics  Strategy

Delivering data-driven insights about your marketing programs and customers

  • Leading-edge decision sciences
  • Predictive modeling
  • Custom segmentation
  • Advanced degreed analysts in-house

List & Data Services  List&Data

120 million addressable households

  • Target list services
  • Email prospecting
  • Data enhancement/installs
  • Proprietary market segmentation
    Silhouettes

Technology Solutions  Technology

Enabling deeper customer relationships

  • Knowledge Engine
  • Cloud based deployment channels
  • Mobile devices and apps
  • Real-time integration

Loyalty & 1:1 Solutions Loyalty

Building customer relationships

  • Uncover actionable insights
  • Personalize 1:1 communication strategies
  • Loyalty program design
  • Smart eClub optimization and depoyment

Recent Posts

Connecting the Dots to a 360° Customer View

There is always an opportunity to know your customers better, and strategize to reach those customers through the right channel, […]

Best Practices for Selecting the Right List

When purchasing a list, it is wise to not automatically focus on price. The best list will consume less than […]

Reaching the right customer: Mobile’s impact on loyalty marketing

Loyalty programs have traditionally been popular in American households.

Are you asking the wrong questions?

Raise your hand if you have read an article or googled “big data” lately. Put your hand down…that was rhetorical. […]

Our Clients