ARE YOU INTELLIGENTLY
INTEGRATING YOUR CUSTOMER
COMMUNICATIONS CHANNELS?

Our customizable Knowledge Engine ensures that your message gets to the right customer, on the right device, at the right time.

WHO ARE YOUR BEST CUSTOMERS
AND HOW DO YOU FIND MORE
LIKE THEM?

Our leading edge Silhouettes3D™ profiles and advanced modeling ensure insight and targeting success.

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WHAT SHOULD YOU LOOK FOR
IN A DATA ANALYTICS PARTNER?

Measureable results that add customers, reduce costs, and drive revenue.

HOW EFFECTIVE IS YOUR LOYALTY
PROGRAM IN ATTRACTING
& ENGAGING CUSTOMERS?

Successful programs are driven by increasing engagement, relevance, measurement, and communication.

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Cogensia is the premier provider of breakthrough
data-driven marketing strategies and solutions

Welcome To Cogensia

Data-driven. Breakthrough Results. Inspiring Communications. We get it. There’s a lot of pressure to deliver a customer experience that is integrated, multi-channel, and relevant, all while bringing bottom-line growth.

Our capabilities deliver on the promise of data-driven marketing, borne out of the combination of tried-and-true data mining and analytics, technology that supports integrated digital channels, our proprietary third-party data that brings context, and our loyalty 1:1 planning and execution machine.

Our executive team has an average of 20 years of loyalty, CRM, 1:1, analytics, and/or technology experience across leading brands such as Best Buy, GE Capital, JC Penney, Sears Holdings, and many others.

You see, we have a driving passion for our work. Sometimes we are an analytic partner. For other clients, we provide full-service eClub management. For another client, we may drive all of their prospecting, or redesign and manage their loyalty program. With our capabilities and experience, we manage a wide range of complex marketing issues. All with the same point of view – your customers.

Our client retention is outstanding, and our work is second to none. 

Brad Rukstales, President and CEO

Brad Rukstales

 

Latest Pictures

Our Practices

Our data-driven marketing solutions are powered through the combination of big data integration technologies,

external consumer data, advanced statistical analytics, and smart, experienced marketing.

Strategy & Analytics  Strategy_icon1

Delivering data-driven insights about your marketing programs and customers

  • Leading-edge decision sciences
  • Predictive modeling
  • Custom segmentation
  • Advanced degreed analysts in-house

List & Data Services  ListData_icon1

120 million addressable households

  • Target list services
  • Email prospecting
  • Data enhancement/installs
  • Proprietary market segmentation
    Silhouettes

Technology Solutions  Technology_icon1

Enabling deeper customer relationships

  •  Customer Management Platform
  • Cloud based deployment channels
  • Mobile devices and apps
  • Real-time integration

Loyalty & 1:1 Solutions Loyalty_icon1

Building customer relationships

  • Uncover actionable insights
  • Personalize 1:1 communication strategies
  • Loyalty program design
  • Smart eClub optimization and deployment

Recent Posts

Why Marketing Analytics Differs from Other Types of Business Analytics

7 contrasts IT Executives need to know before making investments   Technology has upended industries, capabilities, and functions, and has […]

Personalized Customer Engagement can “Break Through the Clutter”

Read Cogensia’s CEO, Brad Rukstale’s Q&A with Loyalty360 on how to use your data to customize the customer experience. Read […]

Cogensia named one of the most promising data integration solution providers of 2016!

CIOReview has recognized Cogensia as one of the 20 most promising data integration solution providers of 2016! In the article […]

Analytic Hierarchy of Needs

About a week ago I was meeting with some of our analytic staff discussing differentiated strategies for distinct markets. It was […]

Our Clients

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