Cogensia Marketing Solutions

Uniting CRM, Analytics, and Personalization

Cogensia is the premier provider of breakthrough
data-driven marketing strategies and solutions

Welcome To Cogensia

Brad Rukstales

Brad Rukstales, President and CEO

Data-driven. Breakthrough Results. Inspiring Communications. We get it. There’s a lot of pressure to deliver a customer experience that is integrated, multi-channel, and relevant, all while bringing bottom-line growth.

Our capabilities deliver on the promise of data-driven marketing, borne out of the combination of tried-and-true data mining and analytics, technology that supports integrated digital channels, our proprietary third-party data that brings context, and our loyalty 1:1 planning and execution machine.

Our executive team has an average of 20 years of loyalty, CRM, 1:1, analytics, and/or technology experience across leading brands such as Best Buy, GE Capital, JC Penney, Sears Holdings, and many others.

You see, we have a driving passion for our work. Sometimes we are an analytic partner. For other clients, we provide full-service eClub management. For another client, we may drive all of their prospecting, or redesign and manage their loyalty program. With our capabilities and experience, we manage a wide range of complex marketing issues. All with the same point of view – your customers.

Our client retention is outstanding, and our work is second to none. 

Our Practices

Our data-driven marketing solutions are powered through the combination of big data integration technologies,

external consumer data, advanced statistical analytics, and smart, experienced marketing.

Strategy & Analytics  Strategy_icon1

Delivering data-driven insights about your marketing programs and customers

  • Leading-edge decision sciences
  • Predictive modeling
  • Custom segmentation
  • Advanced degreed analysts in-house

List & Data Services  ListData_icon1

120 million addressable households

  • Customer Connect
  • Target list services
  • Email prospecting
  • Data enhancement/installs
  • Proprietary market segmentation

Technology Solutions  Technology_icon1

Enabling deeper customer relationships

  • Customer Management Platform
  • Cloud based deployment channels
  • Mobile devices and apps
  • Real-time integration

Loyalty & 1:1 Solutions Loyalty_icon1

Building customer relationships

  • Uncover actionable insights
  • Personalize 1:1 communication strategies
  • Loyalty program design
  • Smart eClub optimization and deployment

Recent Posts

Is 2018 your “year of the customer”?

It is clear that the challenging consumer retail environment is not going to get easier.  Restaurants, especially casual and family […]

Improve Profitability Through Customer Lifetime Value

“Focus on your best customers.”  “Go after the big fish.”  “Drive greater customer profitability.”   You have probably said some […]

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